The craft & process of directing motion projects for TVC, video content, documentary & features.

• Designed specifically for competent professional photographers looking to expand their offering to directing more motion projects.

• 85% of content marketing budgets has been shifted to video production over the last 5 years. adapt your skills to increase your income and creative control to capitalise on your existing client relationships and open your business up to a new market.

   

• A comprehensive two day immersion and mentoring program exploring the craft, process & business of directing.

• Covers every element of the job in depth from pitching, quoting & winning a job, through to pre-production, casting & shooting, and finally editing, post production and delivery.

• Includes Mo’s masterfile of treatment plans, shotlists, & useable templates.

• Four ongoing mentoring sessions to support new directors through their first productions.

• Participants gain membership to The Director’s Crew, gaining exclusive access to a community of likeminded & driven directors sharing support, reference, insights and experiences.
 

CURRICULUM OVERVIEW

DAY 1
• The drug of moving pictures
• The creative skill of our age
• The real job of directing; the 80%
• Intention, Vision, Production
   

CURRRICULUM OVERVIEW

• Why you should direct - the video age
• The real job of directing; the 80%
• Be the authority, become the director
• The Director’s mindset
• The 9 gates of perfect production
• Pre-pro, shoot & post
• Buying, making & selling the job
• Storytelling & the art of influence
• Directing is not just directing talent
• Intention: How to direct your audience
• Vision: How to direct your client
• Production: How to direct your cast & crew

• Directing is not just directing talent
• How to direct your audience
• How to direct your client
• How to direct your cast & crew
• The director’s mindset
• Selecting the right project

DAY 2.1 (half day)
• Intention: Direct your audience
• Diagnose, prescribe, administer
• Storytelling & the art of influence
• Vision: Direct your client
• Be the authority, become the director
• Pitch perfect; 12 elements of a job-winning treatment
• The 3 rings of approach: emotional, rational, technical
• Lend me your ears; the power of sound

DAY 2.2 (half day)
• Production: direct your cast & crew
• The 9 gates of perfect production
• The dollars & sense of budgeting
• Get crewed without getting screwed
• Post production; the art of letting go
• The director on set; thoughts, words, actions
• The director’s career
• Earn while you learn
• Income, influence, inspiration