“Mo knows the inner workings of the universal human psyche and what touches our heart, engages our mind and moves us to act. He combines the storytelling skills of a film-maker with the talents of a captivating speaker.” ~ George Betsis, CEO, Founder
FOR EXECUTIVE TEAMS
STORYTELLING AND THE ART OF INFLUENCE
FOR LEADERS & INFLUENCERS
HOW TO CREATE VIDEO CONTENT TO INFLUENCE AND INSPIRE
FOR BUSINESS OWNERS & MARKETERS
strategy to screen
FOR MARKETING PROFESSIONALS AND ENTREPRENEURS
In an age where technology and constant change disrupt and disconnect us from our colleagues and customers, we need to re-engage with each other through the power of story.
• The psychology of story
• The 4 key stages of story design
• How conflict changes life
• Create with clarity and purpose
• Hold an audience with confidence & poise
Storytelling is built in to our DNA. It is how we have connected and shared for thousands of years.
Re-learn your natural skill for story and ability to communicate on a deeper level for impact and influence.
Learn how to harness your unique storytelling voice and amplify who you are and what you do.
Master the art of audience intention - design your communication to transform how they feel, think and act.
Understand how to empathise with your audience to connect and engage.
• Get a business case across
• Inspire a team to buy into your vision
• Lead customers on a journey
• Generate desire, sales and raving fans
In every encounter there is an audience. And if you want to influence their thoughts and actions, you need to connect with their hearts and minds.
Learn how to create videos that capture the hearts and minds of your audience and transform your personal brand.
Stop wasting time & money making average videos that no one watches
The real art of audience engagement
Create videos that tribes share
VIDEO INFLUENCE is a comprehensive one day workshop that gives you the insider knowledge and tools to create cost effective video for positioning, sales and service. Engage your audience at every stage of your sales funnel to enhance your brand, build your tribe and transform your business.
Through his experience in feature film, TV commercials and online video content, Mo reveals the true art of audience engagement and the science of sharing that will allow you to stand out from the sea of YouTube mediocrity.
Amplify who you are and what you do with the power of video.
Giving marketers and entrepreneurs control over video content.
Learn which videos you really need to drive you business
The new video content strategy
Get crewed without getting screwed
STRATEGY TO SCREEN delivers insight and understanding into production and the language of directing, helping marketing professionals master video content for better customer engagement and results.
Designed as a modular half day workshop, the curriculum can be customised to the audience - whether agency creatives, account management, production or clients.
A multi-disciplined collective of staff working on the same client group can also benefit enormously from completing the program together.
Great leaders tell great stories to make things
more believable, more buyable, more doable.
DIRECT IT YOURSELF
INSIDER TIPS AND TRICKS OF
THE DIRECTOR'S METHOD
Empowering creatives with the essential 21st century craft.
Regain creative control
Increase revenue & your value as a creative in the new economy
Secure your client relationships
DIRECT IT YOURSELF is our definitive training and mentoring system designed specifically for creative professionals, revealing the insider tools and tricks of the director’s method so you can take the content you write and direct it yourself.
Mo’s unique approach and breakdown of the production process is the ultimate cheat-sheet for directing engaging and powerful video content in any genre through any channel.
Stop wasting half your production budget on multi layer production and get more of your budget onto the screen for higher quality work, more awards and massive results for your clients.
THE FAST TRACK TO MASTERY
FOR TDM GRADUATES
Taking D.I.Y. graduates to mastery in big budget TVC and long form.
Advanced post techniques
Your directing career
THE DIRECTOR’S ACADEMY is a 12 month intensive mentoring system that accelerates a new director’s growth, learning and skill set through a series of deep-dive masterclasses and project delivery. Available exclusively to DIRECT IT YOURSELF graduates.
THE DIRECTOR’S ACADEMY modules are also available to graduates as individual units - delivering mastery in the essential elements of production and the craft of directing through all genre archetypes, techniques and styles.
We also offer courses designed specifically for professional photographers who are looking to move from still into motion capture to capitalise on the ever-growing video content market. If you're not capturing motion, you're not capturing the bulk of the budget.
How to harness video in the new economy for your business, your brand & yourself.
Video is the most potent and prolific mode of communication in our time and those who know how to use it will rule the new economy.
In VIDEOCONOMY, Mo MacRae shows you how to use the power of video to drive sales, engage customers, build tribes and master your personal brand.
The essential how-to resource on video in the new economy for your business, your brand and yourself.
Simon “Mo” MacRae is one of Australia's most in demand commercial directors, with over 25 years experience in advertising and film production working on international brands such as Volvo, CNN, Intel, Coca-Cola & Reebok in Sydney, Singapore and New York.
In 2007 Mo won the million dollar screenplay competition, Project Greenlight Australia, with his brother Kenn, going on to direct their feature film “The View From Greenhaven”.
He has since directed some of Australia’s most loved TV commercials including Mother Energy Drink, Toyota Hilux and the Sam Kekovich Australia Day Lamb ads.
Mo coaches business owners and marketers in how to better understand and master the most dominant and influential mode of communication in our time to leverage their video content spend for maximum returns.
Mo helps business leaders and teams connect and engage with any audience. When we connect deeply to the hearts and minds of the people we want to influence, great things happen.
Whether in video, in the boardroom or in life, there is an audience in every encounter - and if you want to influence their thoughts and actions, you need to connect with their hearts and minds.
Mo also delivers keynotes and training on the craft of directing - helping creative professionals understand how to better get their great ideas to the screen. And for those who are bold enough to embrace the future, Mo offers an exclusive mentoring program that teaches creatives how to become a director.
For keynotes, training, mentoring or to pre order Mo's new book "VIDEONOMICS", complete the form below.