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DIRECTOR  |  SPEAKER |  MENTOR

 
 

"Video is the most potent and prolific mode of communication in our time and those who know how to use it will rule the new economy."

 

FOR CREATIVE PROFESSIONALS

FOR LEADERS & INFLUENCERS

FOR BUSINESS OWNERS & MARKETERS

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DIRECT IT YOURSELF

INSIDER TIPS AND TRICKS OF
THE DIRECTOR'S METHOD

Empowering creatives with the essential 21st century craft.

  • Regain creative control
  • Increase revenue & your value as a creative in the new economy
  • Secure your client relationships

DIRECT IT YOURSELF is our definitive training and mentoring system designed specifically for creative professionals, revealing the insider tools and tricks of the director’s method so you can take the content you write and direct it yourself.

Mo’s unique approach and breakdown of the production process is the ultimate cheat-sheet for directing engaging and powerful video content in any genre through any channel. 

Stop wasting half your production budget on multi layer production and get more of your budget onto the screen for higher quality work, more awards and massive results for your clients.
 

 
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    T.D.M.   

 

ACADEMY

THE FAST TRACK TO MASTERY
FOR TDM GRADUATES

Taking D.I.Y. graduates to mastery in big budget TVC and long form. 

  • Performance directing
  • Advanced post techniques
  • Your directing career

THE DIRECTOR’S ACADEMY is a 12 month intensive mentoring system that accelerates a new director’s growth, learning and skill set through a series of deep-dive masterclasses and project delivery. Available exclusively to DIRECT IT YOURSELF graduates.

THE DIRECTOR’S ACADEMY modules are also available to graduates as individual units - delivering mastery in the essential elements of production and the craft of directing through all genre archetypes, techniques and styles.

 

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INFLUENCERVIDEO

 

HOW TO CREATE VIDEO CONTENT TO INFLUENCE AND INSPIRE

Learn how to use video to lead, influence and transform your personal brand. 

  • Stop wasting money making average videos that no one watches
  • The real art of audience engagement
  • Create videos that tribes share

INFLUENCER VIDEO is a comprehensive one day workshop that gives you the insider knowledge and tools to create cost effective video for positioning, sales and service - engaging audiences at every stage of your sales funnel and to enhance your brand, build your tribe and transform your business. 

Mo's experience in feature film, TV commercials, online content and event videos reveals the true art of audience engagement that will allow you to stand out from the sea of YouTube mediocrity and never again create expensive and boring videos that get 27 views and no tangible results.

 

 
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strategy to screen

FOR MARKETING PROFESSIONALS AND ENTREPRENEURS

Giving marketers and entrepreneurs control over video content. 

  • Learn which videos you really need to drive you business
  • The new video content strategy
  • Get crewed without getting screwed

STRATEGY TO SCREEN delivers insight and understanding into production and the language of directing, helping marketing professionals master video content for better customer engagement and results.

STRATEGY TO SCREEN is a modular half day workshop, customised to the audience - whether agency creatives, account management, production or clients. 

A multi-disciplined collective of staff working on the same client group can also benefit enormously from completing the program together. 



 

 

 

We also offer courses designed specifically for professional photographers who are looking to move from still into motion capture to capitalise on the ever-growing video content market. If you're not capturing motion, you're not capturing the bulk of the budget.

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VIDEOCONOMY

How to harness video in the new economy for your business, your brand & yourself.

Video is the most potent and prolific mode of communication in our time and those who know how to use it will rule the new economy.

In VIDEOCONOMY, Mo MacRae shows you how to use the power of video to drive sales, engage customers, build tribes and master your personal brand.

The essential how-to resource on video in the new economy for your business, your brand and yourself.

COMING SOON...

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MO MACRAE

Simon “Mo” MacRae is one of Australia's most in demand commercial directors, with over 25 years experience in advertising and film production working on international brands such as Volvo, CNN, Intel, Coca-Cola & Reebok in Sydney, Singapore and New York. 

In 2007 Mo won the million dollar screenplay competition, Project Greenlight Australia, with his brother Kenn. They went on to direct their feature film “The View From Greenhaven” starring Wendy Hughes & Chris Haywood, which ran in cinemas across Australia and New Zealand for 31 weeks. 

He has gone on to direct some of Australia’s most loved TV commercials including Mother Energy Drink, Gatorade with Tim Cahill and the Sam Kekovich “Australia Day” ads for AMLC (Lamb). 

Mo delivers keynotes and training on the craft of directing - helping creative professionals understand how to better get their great ideas to the screen. And for those who are bold enough to embrace the future, Mo offers an exclusive mentoring program that teaches creatives how to become a director. 

As an ex-creative turned director who never went to film school, Mo has the ultimate cheat-sheet for helping great thinkers get better ideas onto the screen, and giving talented creatives the tools and method they need to direct their own work. 

Mo also coaches business owners and marketers in how to better understand and master the most dominant and influential mode of communication in our time to leverage their video content spend for maximum returns. 

 

Contact Us

For keynotes, training, mentoring or to pre order Mo's new book "VIDEONOMICS", complete the form below.

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